This should see investors focus back on the underlying business which is performing well, due to a combination of strong brands and a renewed focus on profitability over size.
Therefore, as the new generation of startups is waking up to the holy grail of unit economics, they must begin by showing focus on profitability in the overall business plan.
However, it's not just the newfound focus on profitability or the struggle for incremental capital that's pushing these supposedly once unthinkable consolidations between arch rivals.