While balancing between free and pay television, if the rights do not sell within sales windows, the rights may be sold on an individual basis to pay-per-view television broadcasters.
But because premium boxers generally fight twice a year, and their events are held on pay-per-view television, there's less of an incentive to take significant risks.
The industry has pioneered the use of many new forms of technology in recent years, including pay-per-view television, high-definition broadcasts and subscription web services.