It was indeed a travelling road show, actors, actresses, and models as well as well-known writers or subjects of articles which had appeared in the magazine.
They often accompanied other theatrical and entertainment productions that traveled as a road show from town to town, leaving quickly before the falseness of their medicine was discovered.
The operation also has an active road show providing alligator wrestling, pythons, lizards and other animals with an informative animal talk for private parties and benefits.