For management teams with a solid foundation in lead management principles, the process should create increased efficiency and accountability between marketing and sales activities.
Wait... perhaps you are a sales director, responsible for your company's sales pipeline and focused solely on lead management and lead retention -- especially qualifying the right leads.
This group of functions may include contact management, email marketing, lead management, help desk ticketing, website management, and digital commerce tools.
This means a reduction in agency design fees and trade publication advertisements in favor of marketing software to boost lead generation and lead management.