In other words, unevenness develops as a result of many material factors that may rise from capitalism, but it may also be the result of changing consumer tastes.
It results in products with good creaminess and mouth feel (unctuous) and provides a solution that can be customized to exactly meet consumer taste needs.
This was an effort by the company to diversify the business, removing the primary emphasis on doughnuts, and continuing the expansion of the menu options as consumer tastes broadened.
Marketers have been among the fastest to perceive the market's preference for ethical companies, often moving faster to take advantage of this shift in consumer taste.