As a result, diffractive optically variable devices--referred to generically as holograms--have become one a widely used overt authentication feature on pharmaceutical products around the world.
If this makes you uncomfortable, don't use it, or enable some of the physical multifactor authentication features like the grid authentication fingerprint scanning (separate dongle required).
Under the production of an unlawful identification document, authentication features or false identification, possesses such a document is committing a crime and will be appropriately punished per stated consequences.
Last month the company rolled out a two-factor authentication feature to assure users of the service's security, after a few accounts were compromised.