The potential speech act discourages rather than encourages certain lines of thought and this, the researchers argue, constitutes a version of linguistic relativity.
Moreover, some argue that allowing the rich to bequeath unlimited wealth on future generations will disincentivize hard work in those future generations.
Others argue that we need to understand the consequences of such narrow-minded greed even if only a small percentage of the population embraces such motives.
You could argue that this is fly-by-night dance music, that nothing really happens after the first minute or so and that it won't stand the test of time.