I would like to make the point -- in case you were under a misapprehension -- that showbiz only accounts for about 30% of our page impressions, about a third.
The quest is for more -- more content, more page impressions, more social media traction, more search optimisation, more bombast, more depressing for those of us who quite liked less.
In fact, the figures for news are that news accounts for a higher proportion of page impressions and there is a higher proportion of news-only visitors.