Instant mashed potatoes and formulated potato crisps, both made from potato flakes, are among the most popular and recognizable food products ever created.
The key is good food so here are five things to never let into your shopping trolley: lollies, biscuits, sugar-sweetened drinks, potato crisps and processed meats.
Next came a ballotine of ever-so-slowly cooked chicken leg, topped with a delicate chicken liver parfait-mousse, surrounded by sweet potato crisps and a bitter mandarin sauce.
Although potato crisps remain the company's bread and butter, accounting for 75pc of all sales, the brand extensions are growing fast, led by the popcorn.
In eight months, he could walk again, ride a bike, drive a car and endure ambient everyday noises (kettles, potato crisps, tinkling spoons) without exploding.
