Because of this, reverse discrimination is said to be both irrelevant to the aim of compensating for past injustices and unfair to those whose superior qualifications are bypassed.
As time passed, those seeking affirmative action consideration were born long after segregation had been abolished and created what the critics of the program called reverse discrimination.
Opponents, who sometimes say that affirmative action is reverse discrimination, further claim that affirmative action has undesirable side-effects in addition to failing to achieve its goals.
This approach of equal treatment is sometimes described as being color blind, in hopes that it is effective against discrimination without engaging in reverse discrimination.