These attacks highlight larger problems throughout the advertising ecosystem, such as click fraud, which generates paying clicks that don't correspond to real customer interest.
For example, click fraud can occur when a competitor clicks on ads to deplete its rival's advertising budget, or when publishers attempt to manufacture revenue.
Basic web browser configuration information has long been collected by web analytics services in an effort to accurately measure real human web traffic and discount various forms of click fraud.
Fraudsters have developed sophisticated ways to perpetrate click fraud, which involves using various methods to generate fake clicks on advertisements, defrauding advertisers.
Such a diversity enables the cyber criminals to get the biggest bang from their ad click fraud campaigns, but the infected users suffer the consequences big time.
