II.off [美 ɔf, ɑf, 英 ɒf]副off often appears as the second element of certain verb structures in English (break off, pay off, take off, etc). For translations, see the relevant verb entry (break, pay, take, etc).
I.on [美 ɑn, ɔn, 英 ɒn]介词on often appears as the second element of certain verb structures in English (count on, lay on, sign on, etc). For translations, see the relevant verb entry (count, lay, sign, etc).
Each time a consumer picks a pack off the shelf, the visual properties of the brand serve as symbols of the promise the brand has made to the consumers.