Protesters sometimes need to wear ski goggles and helmets to protect themselves from heavy-handed police tactics on completely peaceful protests and protesters.
They believe it could be used in everything from the inside of car windshields and ski goggles to the inside of supermarket refrigerator cases and double glazing.
In fairness, it's been a few years since the first duct-taped ski goggles model stole our attention, and there've been more than a few prototype models since.
The group went through a systematic process of assessing ways to apply the technology and identified ski goggles as the best potential market, leaving swim goggles behind.
