As for the optimization criteria, the most usual objectives are the profit maximization or cost minimization, but other alternatives are also conceivable, e.g., throughput time minimization.
The firm decides what amount of the total output to sell in each market by looking at the intersection of marginal cost with marginal revenue (profit maximization).
Under the marginal approach to profit maximization, to maximize profits, a firm should continue to produce a good or service until marginal profit is zero.
The interval scheduling problem can be viewed as a profit maximization problem, where the number of intervals in the mutually compatible subset is the profit.
The logic is also inherently differential as every capitalist strives to accumulate greater earnings than their competitors (but not profit maximization).
This leads to deemphasizing profit maximization as the ultimate motive and renewed emphasis on introducing small-scale, locally adaptable, substantive economic activities.