The six-shortlisted studios are essentially groovy, go-getting practices with relatively little experience of building and no major projects in their portfolios.
In these environments, he flourishes, flexing his biceps, folding his arms, and proselytising that go-getting, pushing forward, is not simply one way, "it is the only way".
She says that until 2007 she was a textbook example of a go-getting boss who was trying to survive on very little sleep - often just three hours a night.