The broadcasters know this and their high-priced law firms are on a sure-fire money-maker, endlessly contesting the process and findings -- often around obscure legalisms.
On paper the company looked to be extremely profitable on sales of high-priced above board items, but in fact these profits were essentially non-existent.
Thanks to volume buying, railroads, post offices, and later rural free delivery and parcel post, they offered a welcome alternative to the high-priced rural stores.
