It was one of the first and most popular unstamped newspapers to mix political news with coverage of non-political events like sensational crimes, strange occurrences, and excerpts from popular fiction.
While the group describes itself as independent and non-political, it has been characterised as a right-wing lobby or pressure group by some commentators and academics.
In addition to his role as a political advisor, he also advises non-political clients on public relations, public image and crisis management communications.