The consumer question also involves the easiness of access, the legitimate use of content and business models and the easiness of access for disabled persons (p. 19).
The ethics of the real life adventurer, an almost amoral being are predominant; even so, rude and vulgar words are dignified as they merge with easiness within the narration.
For this assessment to be objective, there is a need for measurable goals (for instance in terms of easiness of use or of learning) that the system must achieve.