For example, some countries and cultures value the trait of assertiveness and personal accomplishment while others instead place more merit on cooperation and interpersonal connection.
Masculine cultures' values are competitiveness, assertiveness, materialism, ambition and power, whereas feminine cultures place more value on relationships and quality of life.
For example, assertive behavior is determined by environmental factors and assertiveness, whereas assertiveness itself is the product of both brain predisposition and assertive behavior.