In an attempt to win this price war, it expanded rapidly in the first half of 2004, announcing many new routes that it viewed as underserved by other airlines.
By then, not only had an economic recession and resulting tractor price war damaged such companies' finances, but also, the tractor market was evolving.
An economic downturn during the early 1920s dampened tractor sales; price-cutting to stimulate demand sparked a price war in the tractor industry (called the tractor war).