A flexitarian ("flexible vegetarian", interchangeable with "vegivore") is defined as: "one whose normally meatless diet occasionally includes meat or fish".
While flexitarians may view the flexitarian diet as occasional indulgences, vegetarians may strongly resent the term and view it as cheating or as a moral lapse.
There are also indications that shoppers are following the flexitarian model by cutting back on regular consumption of low-cost processed meat for less-frequent dining on high- quality cuts.
Gluten-free noodles, made from quinoa, lentils, chickpeas or kelp, and spiralised veggies are increasingly popular as part of the clean-eating flexitarian movement.