By underpricing the wheat roads, the wheat trucks do enormous damage to those roads, and they're not paying their way in terms of the road user charge.
None of the authors' books were priced higher than the service's recommendation, a characteristic that is common among self-published authors who tend to underprice their content.
Insurers have been trying to reverse losses after years of underpricing its motor policies and failing to put aside sufficient reserves to meet a rising level of claims.
Every segment of insurance is under competition by entrepreneurs touting new ways to underprice risk, creating new types of premiums and servicing consumers in a tightly regulated on-demand economy.
When they first start out, many small business owners underprice their products to a point where even at their maximum capacity, it would be impossible to break even.
The death blow came when, in the mid-seventies, other large publications began to underprice their newspapers and make good the loss by increasing their revenues from advertising.