Throughout the early 21st century he has worked to elevate chiptune music to a more reputable status, in spite of its perception as sometimes kitschy or retro.
After experiencing its height in the 1970s, the genre descended to being a mere stereotypical and kitschy representation complete a "kotha" of a courtesan or a nawab stricken with poverty.
The kitschy lyrics and mood, and the hook-laden harmonies helped establish a fanbase for the band, who went on to release several chart-topping singles.
