Neither is the degree of arrogant display of arrogance, avarice and self-construct among the business and political elite irritatingly provocative and inciting.
One large content creation/distribution platform that positons itself as a "system of record" for marketers, most irritatingly only sells to advertisers.
They have that irritatingly cool forage factor -- they are free, so they're egalitarian, but also virtually impossible to get, so they're the ultimate in elitism.