These include bars that are intended as meal replacements as well as snack bars that are marketed as having nutritional advantages when compared to candy bars, such as granola bars.
The original formulation of the bar was much more candy bar-like, with less focus on the granola, although the original intention was still to offer a healthier candy bar alternative.
After the initial launch, the brand expanded its product line, introducing a range of products including milk chocolate, granola bars, chocolate covered almonds, and ready to drink beverages.
