It is cognitively undemanding and contextual and is better understood as the language used by students in informal settings, say, on a playground or cafe.
Reinforcement theory predicts that people with already developed opinions will selectively attend to and cognitively incorporate information that supports their own views.
Current research does not deny that people will be cognitively miserly in certain situations, but takes into account that thorough analytic thought does occur in other situations.
