In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration.
The impact of the internet on consumer sales promotions has been compounded by some brands moving away from this kind of below-the-line activity completely.
Some placements provide productions with below-the-line savings, with products such as props, clothes and cars being loaned for the production's use, thereby saving them purchase or rental fees.