Since the mid-1990s, thousands of surface scientists and thin film technocrats have latched on to the nanotechnology bandwagon and redefined their disciplines as nanotechnology.
In other words, the bandwagon effect is where the probability of individual adoption increases with respect to the proportion who have already done so.
Typically, market participants jump on the financial innovation bandwagon, often before they can fully apprehend the risks associated with new financial assets.
