The vertical integration into the sheepskin tanning industry was successful, and the company quickly became one of the leading suppliers nationally and globally.
He developed a grid that compared strategies for market penetration, product development, market development and horizontal and vertical integration and diversification.
The company continued its vertical integration strategy of controlling the whole supply chain with more tankers and opening petrol depots and warehouses.
Often, large multinational corporations exhibit vertical integration, participating in a broad range of drug discovery and development, manufacturing and quality control, marketing, sales, and distribution.
