First, the discovery process needs to be effortless -- the sliding and zooming springs from content already loaded in the page, so it happens smoothly and responsively.
In a fast-moving, highly competitive consumer brand space, it is imperative for the global toy maker to meet demand efficiently, responsively and profitably.
In order for an improvised scene to be successful, the improvisers involved must work together responsively to define the parameters and action of the scene, in a process of co-creation.
