Where once consumer boycotts revolved around the ethical pratfalls of a company's business practices, they are now focused on more ideological concerns.
At the end of the interview, a pratfall, or small blunder, was introduced in some tapes as the experimental condition, and omitted in others as the control condition.
After a perceived incompetent individual commits a pratfall, the comparison between the observer and blunderer can cause mental discomfort, which may then results in lower likability ratings.
