The anti-consumerist, back-to-the-land, small-is-beautiful, civilisation-hating, progress-questioning ideology of de-growth, limits, and retreat is hegemonic not just on the green left but across the political spectrum.
It comes out of the anti-consumerist movement from the '90s -- culture jamming they call it -- but they've had no real activity when it comes to actual organization.
This goes a long way to explaining one of the most intriguing cultural trends of our time, which is the sudden disappearance of anti-consumerist rhetoric.
Their lifestyle choices are informed either by an admirable anti-consumerist streak or by a lazy reluctance to be weighed down by success and owning stuff.
The anti-consumerist activist movement has gained strength as a reaction to long-term problematic treatment of consumers and animals, as well as the incorporation of consumer education into school curricula.