During the 1960s both companies grew steadily specializing in simple die-cast products and tool making, consolidating their business in the white goods and automotive industries.
White sales should not be confused with sales on white goods, which is to say durable goods such as refrigerators, freezers, stoves, washing machines, and similar large appliances.
Its products include white goods, electronic products, small home appliances and kitchen accessories, such as refrigerators, freezers, washing machines, dishwashers, aspirators, vacuum cleaners, coffee makers and blenders.
In contrast, major appliances, or white goods (from their at one time common, white enameled metal exteriors), can not be easily moved and are generally placed on the floor.
Long queues formed in front of stores as people rushed in to purchase significantly discounted white goods, such as laundry machines, television sets and stoves.