More powerful villains strive to contest for greater goals like world domination and/or universal acclaim (from the public and their villainous peers).
This is necessary since in the real world throughout history, all human beings justify their deeds as the right thing and the opponent's as villainous.
Wrestlers portrayed either a villainous or fan favorite gimmick as they followed a series of events which generally built tension, leading to a wrestling match.
But while 18th and 19th-century women guilty of treasonable crimes were still seen as villains, increasingly, the cause of their descent was ascribed to villainous men.