However, after seeing commercials depicting the social undesirability of flakes on the shoulder, or of bad breath, it created a desire to resolve these fears.
That pointed to what some security experts have called the impossibility -- and undesirability -- of completely buttoning down a sprawling, urban marathon route.
But once it is done, it sends an even stronger message about the indispensability and undesirability of these elements, which live in perpetual belief of their immense worth.
For example, we tend not to rationally compute the probability of a nuclear meltdown occurring by multiplying that probability by some quantified measure of the nuclear meltdown's undesirability.