Scoring for the survey is based on six core ideals: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.
Practitioners use unscientific practices and deception on a public who, lacking complex health-care knowledge, must rely upon the trustworthiness of providers.
Basic beliefs and assumptions include individuals' impressions about the trustworthiness and supportiveness of an organization, and are often deeply ingrained within the organization's culture.
