As their business matured they began to focus on monetization, and found an opportunity in video advertising in online video and online social networking services.
The latest advancements in both digital watermarking and fingerprinting technologies have allowed new applications and business models for synchronization, triggering and monetization of content.
The creative community and their label partners met the digital broadcasters, music bloggers, music technologists and all of the new music exposure and monetization players.
