We could perform an observation, which irreversibly collapses the system into some eigenstate of an observable, corrupting the information contained in the qubit(s).
It works by interfering with the transmission of nerve impulses in insects by binding irreversibly to specific insect nicotinic acetylcholine receptors.
And that selfishness is what has gotten us into the terrible quagmire in which the world is sinking, almost irreversibly, unless something big happens.
