Recommendations point to a strong regulatory framework for e-cigarette distribution in order to ensure the safety, quality, and that marketing and sales are restricted to adults.
Long banned comparative advertising for cigarettes and other tobacco products, e-cigarette advertising on television and radio in a number of countries may be indirectly advocating traditional cigarette smoking.
With the spread of e-cigarette use, calls to poison control centers related to possible ingestion or skin exposure to e-cigarette liquids have increased.
