This ironic handle is a great source of pride and shared identity for the program, in no small part because it's frequently misinterpreted by outsiders as being a disparagement.
In the late 18th century, lowland society often used "cohee" as a term of disparagement meant to refer to any white back-country settler who was under-educated, rough, and/or poor.
The diminished capacity of government to control, what in reality it struggles to even influence, energises disparagement, fuelled on unedited social media.