He rejected all artificiality and defined modernity as a nature contrived by man and thus devoid of that genuineness to which living nature alone gives meaning.
Additionally, utilizing quasi-experimental designs minimizes threats to external validity as natural environments do not suffer the same problems of artificiality as compared to a well-controlled laboratory setting.
Naturism promoted an ecological worldview, small ecovillages, and most prominently nudism as a way to avoid the artificiality of the industrial mass society of modernity.