This label applied to youth who were swept up in the freedoms of the economic boom of the 1980s and became materialistic and conscious of their image, much like yuppies.
That was the largest generation in history transitioning en masse from being expensive, rebellious, young people to highly productive yuppies with young new families.
In the second half of the 1990s, the neighborhood saw an influx of yuppies and an explosion of expensive retail boutiques and trendy restaurants and bars.
