It is building large distribution centres so that it push down the prices of its suppliers and use its whizzy computer systems to increase the efficiency of the supply chain.
They are no doubt better at understanding technology than my generation and it could spark interest in the companies behind their whizzy gadgets and gizmos.
While the estate may have been under threat in the past few years from whizzy 4x4s and crossovers, they're still important to hundreds of thousands of buyers.
Most are focused on providing the latest digital banking applications to their customers and investing in whizzy new technology, such as finger pulse scanners and digital cheque imaging.
