Ironic that such a makeover to the action hero should come through a two-film-old rising actor who was jocularly dismissed as a lipstick-flaunting dandy after his debut film.
Some media observers jocularly postulated that the "i" name was code for infomercial, due to the overabundance of infomercials on the network's daytime and late night lineup.
Newspaper reporters would sometimes describe them cynically or jocularly as minor extortionists who were paid to keep silent, given the repetitious nature of the music.