But its action scenes thundered by with sullen virtuosity, and its depiction of digital super-crime -- its speed, intangibility, and unnerving refusal to be contained -- spoke directly, explosively, to the present.
This coproduction, together with the intangibility of many service products, causes service innovation to often take forms rather different from those familiar through studies of innovation in manufacturing.
And services, businesses, really, this is intangibility and experience-based, these are the ones where innovation becomes more important and more possible.