While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind.
Consumption of full-calorie soda has dropped by a quarter since the late 1990s, and there is evidence that calorie intake has dropped for adults and children.
There have been efforts to reduce children's access to sodas and sports drinks in schools, with beverage companies agreeing to remove full-calorie soft drinks.
While full-calorie soft drinks have been mostly removed from public schools, they have been replaced by alternatives with equal or greater amounts of sugar and/or caffeine.
But even with the limited success of getting such "sin taxes" passed, sales of soda, particularly the full-calorie versions, have been experiencing a steady decline over the past decade.