Why, even our younger, modern-day foreign-educated politicians eschew designer labels to don the professed self-denying garb of khadi, carved deep into our collective psyche as a symbol of high-thinking abstemiousness.
As blood pressures rise, waistlines expand, arteries clog and bones crumble, boomers can expect finger-wagging and dire warnings of imminent demise for those who stray from the path of abstemiousness.