Within the broader private equity industry, two distinct sub-industries, leveraged buyouts and venture capital experienced growth along parallel although interrelated tracks.
Venture investment is most often found in the application of new technology, new marketing concepts and new products that do not have a proven track record or stable revenue streams.
The phrase literally means nameless partnership or anonymous venture and comes from the fact that the partners (the shareholders) are not directly known.
It's likely investment would come from outside the airline industry, from venture capital looking to invest, rationalise, divest of unprofitable sections, etc.