There are certainly people in this world who could testify to the satisfaction of impulse buying, and to its fleetingness, without falling under psychiatric scrutiny.
Where actual build-delivery times can be brought within the same scale as customer time horizons then effort to modify impulse buying and make it somewhat planned can be successful.
Studies investigating the link between cognitive dissonance and impulse buying have shown that impulse buyers experience less cognitive dissonance when they are disappointed with their purchase.
