In his 36 years of service he had a vast and varied experience in combat operations, warship production, acquisition and acceptance, personnel management and command.
Through media subterfuges, such as product placements or viral advertising, he states that we are persuaded to experience media content without realizing their promotional intentions.
The whirr of the engine, the shove in the backside and the little roadster that seems to pivot around you is replaced by a grunting, belching, feedback-free driving experience.
